But I did my own polling, and found that enough of our current and target retailers were attending to make the show worthwhile, so we committed. Going into it, I was anticipating a much smaller show with less vendors so it was a tough call.
Cory Higgins, chief marketing officer / co-founder at Jetty We reached out to a handful show attendees to get the scoop on how the event turned out, what the vibe was like, and how successful it was. Here are their reactions. Was it enough to ensure that this show was not a super spreader event? Only time will tell if show-goers contracted, spread, or will spread the virus and Surf Expo declined to answer questions about contact tracing measures in place or whether attendees were asked to get tested after the show.
There were no educational events, happy hours, or special events on the schedule. The website lists the show’s Covid protocols and included a video that highlighted all the measures Surf Expo put in place to ensure a safe event. We look forward to sharing more details about the show next week.”
Show organizers were unable to provide exact attendee numbers until they release the post-show report next week, but Show Director Roy Turner responded to our inquiries with this statement: “We are really excited to have successfully and safely staged Surf Expo at the Orange County Convention Center in Orlando, Florida, last week. According to the organizers of the twice-annual surf and water sports event, Surf Expo, the answer is a definitive “no.” If that show is any sort of indicator for other in-person events, specifically those put on by Emerald Holding Inc., the parent company of Outdoor Retailer, we may be turning the corner.Įven though Outdoor Retailer Winter Online is underway right now as a virtual show, Surf Expo 2021 staged live (yes, you read that right) in Orlando, Florida, on January 6-8, 2021, even as Florida, on January 2, 2021, reported its largest surge (more than 31,000 new cases and 217 deaths) in Covid-19 cases since the pandemic started.Īccording to, there were 321 registered exhibitors. Get access to everything we publish when youĢ020 was the year of virtual trade shows and the question on everyone’s mind now is whether or not 2021 will look the same.
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